Two newspapers, two obit strategies
October 24th, 2009
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This past week I interviewed obituary writers in two different newspapers across the country, The Bradenton Herald in Bradenton, FL and the Greenville Sun in Greenville, TN. Both newspapers were mentioned in 2000-2001 by the Readership Institute as newspapers doing a good job providing obits to readers. I wanted to check what they are doing and how.