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Passing of Mr. Pop-Up Book

As a kid, if you had the choice between a boring, old regular book with pages that only had pictures on them, or a POP-UP book with pictures that semi-literally jumped off the page, which would you choose? Thanks to the late Waldo Hunt, you had the choice.

A Chicago-native and World War II vet, Hunt first worked in advertising but lost interest in the field. Instead he became enchanted with a pop-up book from Czechoslovakia. He went on to design a pop-up ad for Wrigley’s gum, and the rest, as they say, is history.

Read more about Waldo Hunt’s life in his full obituary from the Los Angeles Times.

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