A note of focus group
We conducted a focus group yesterday to get a sense of how people feel about our new design of legacy’s Website. As an observer, here are some of my rough findings.
- Most people don’t like the brown color. They prefer something warmer and upbeat, such as orange or other welcoming colors.
- At the first glance, they couldn’t get the point of the editorial page, especially the name of “featured lives”. But when they further explored on that page, they found it valuable to read. So it seems the most important thing is how to impress the first-time user and lead them to check that page.
- Almost everyone loves the memorial page. Someone said, “It’s very warm, personal, and well-organized without any unnessary ‘flash’.” They all believe that a lof of bereaved and friends/family would like this page a lot and highly potentially pay for this service. Also, they really appreciated the virtual candle idea.